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Friday, January 23, 2015. Superdogs - Gadgets for Our Pets. And wearables are now front and center in American pop-culture. Trying on Glass, to FKA twigs. Whistle, a local Bay Area start-up founded by Steven Eidelman. On the other hand, is both an activity and location doggy wearable. Monday, January 19, 2015. This will be short and sweet.